Winks Rebranding
Objective
The objective was to work on redesigning a restaurant that we were assigned and I was given Winks.
Process
The rebrand was a little bit of a challenge since it was a weird name for a restaurant, however, I feel like my logo redesign captures what the brand was about and conveyed what they were selling. I also worked on creating the stationary for the brand so they had a complete redesign for their brand. I made sure that they all had a similar design so that they all looked cohesive. I used a lot of peer feedback on this project throughout the design phase so in the end it helped me to make a great redesign for the brand.
Medium/Tools Used
Illustrator for all illustrations and designs and Indesign for the final layout
Winks Food truck design
Objective
This project was a follow-up to the Winks redesign, however, this time I was tasked with making a food truck and a menu to accompany it.
Process
I kept it in the same style so that the branding would be the same. This project focused more on illustrations and learning how to make a solid brand design. I made sure to have great illustrations that would fit into the style of the restaurant and my previous redesign. I also wanted the truck to have some fun elements that would draw in consumers to try out the food. Overall it was a great project to work on.
Medium/Tools Used
Illustrator for all illustrations and designs and Indesign for the final layout
Beer Ad
Objective
I had to make an ad for my previously designed beer brand
Process
I thought that having sumo wrestlers holding the beer with their bellies would be a fun concept and to get my main message across that big things come in small packages. I feel like the design makes the beer bottle pop and draws attention to the brand. Overall this was fun and a great learning experience.
Medium/Tools Used
Mostly Illustrator and some Photoshop
